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#digitalstrategy

because it’s 2019.

Branding

The brand is the core identity of any company. It is a reflection of the soul of the people who make it come to life.

The brand must be created with clear intentions, positioned, communicated consistently through all touch points and channels. To make this happen, I first begin by conducting a brand audit to identify the current state of the brand and see what needs to be done to shift and shape it. From there, I prioritize the action items needed to build the brand to match your vision.

Starting a brand from scratch? I can guide you through the seemingly endless options, by identifying a whitespace, the latest trends, and growth areas of your industry. I’ll take a look at what the best in market do, and propose suggestions on what image and attitude your brand should embody.


Social Media Strategy

Social media is a tool to build communities and generate leads for your brand. It’s literally a direct relationship with the people you want your brand to speak with.

That’s why each and every post, hashtag, and tweet counts.

I first begin by understanding your goals. Maybe you want to simply grow numbers, or increase organic engagement. Or maybe you want to refresh the content and imagery. Or you’re starting from scratch and don’t know where to being. Maybe all of the above!

I’ve built my platform from scratch and have worked with clients ranging from restaurants, events, and fashion companies.

I begin with a social media audit of the current standing of the channels, and where the main gaps lie. From there, I set up your platforms, create and curate content for your feed, and manage the publication schedule. At the end of each month, I send a report showing the growth, engagement and other KPI’s you want to keep your eye on. I’ve also worked on short-term projects, to consult you on a specific area that needs extra TLC.


If you have any questions, or just want to bounce some ideas around, don’t hesitate to reach out.

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